Ed Lammon – Co-Founder, Editor-in-Chief

The son of an Alabama veterinarian, Ed's been crazy about pets for as long as he can remember. And, having spent the past 10 years working as an editor, writer and page designer for national newspapers and magazines, he couldn't imagine a career outside journalism. So he considers himself right at home at Paw Pages, where he gets to combine these two long-held passions.

In his past five years as a magazine editor, Ed has led production for Steinway & Sons magazine, The Outdoor Channel magazine, and the Bonnaroo and Vegoose music festival programs. (He founded Sound Investment Publishing as a hobby/moonlighting project in early 2006.) Earlier newspaper work included posts at the Pulitzer Prize-winning Courier-Journal newspaper in Louisville, Ky., and Alabama's The Dothan Eagle newspaper. He is a 1998 graduate of Auburn University's school of journalism. (War Eagle!)

Ed enjoys spending his free time biking, hiking, camping and generally exploring Colorado's Front Range with his wife, Hilary, and their hard-headed (but incredibly sweet) Labrador Retriever, Bryce; catching his favorite bands in action; feeding his passion for travel; and, like too many similarly obsessed SEC fans, spending entire Saturdays in front of the television watching college football.

 

 

Jeff Reichert – Co-Founder, Director of Business Development

A third-generation Fort Collins resident, Jeff knows as well as anyone how much we love our pets here in Northern Colorado. And, as the business guru at Paw Pages, he's found a unique opportunity to give back to the local animal community on two fronts – by raising both awareness and funding.

In his 20 years as a results-oriented advertising and marketing consultant, Jeff has offered multimedia solutions to businesses in all manner of vertical markets and industries. More than anything else, his experience has led him to fully appreciate one thing as the most important aspect of any advertising campaign – meeting the needs of his clients. As such, he is devoted to boosting the clientele of all Paw Pages advertisers, while simultaneously establishing the publication as a "must have" for area animal lovers.

A lifelong artist and avid outdoorsman, Jeff enjoys spending his free time with his wife, Erin, their newborn son, Jack River, his dog, Tippy, and his cat, Tucker. Jeff also enjoys exploring Colorado's Rocky Mountains on skis or a mountain bike, in his beloved “Old School” Toyota Land Cruiser, or with a fly rod in hand. (Jeff has a serious fly-fishing problem.) Live music, woodworking, writing, art, cooking, and watching his beloved Denver Broncos play football are also among his favorite pastimes. Jeff is also the Sponsorship Committee Chairperson for the Fort Collins Habitat for Humanity.